Microsoft tags along with the QR codes are often referred to as recognition technologies. The tags connected Bet365’s offline marketing materials digitally to user’s smart phones.
By using 'recognition technologies' to make virtually anything clickable, Bet365 took advantage of today's phone-centric lifestyle and helped direct customers to relevant information about their future betting markets.
The Live Streaming page featured a Microsoft tag directing the customer from print to online at a click of a button via their smart phone. These ran every time Bet365 were best priced in a particular market being previewed.